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I'm a little irked by yelp. If you own a business that has been Yelped and pay them money (and you're not bound by HIPPA regs), you can place the most positive reviews at the top of your listing. My other problem is with useless pontification--reading yelp reviews is like watching somebody have a therapy session with themselves: you hear about uncle fred's attitude, maggie the dog's new diet and, finally, a whiny, biased review of a restaurant, for example. Not only are people terrible writers, but it speaks badly of my generation, which seems to be contributing the most reviews.
I have two magic solutions to yelp's issues, and I hope they read this post with some sort of yelp aggregating tool--I'm cross-posting this to my blog so they see it.
Idea 1: have a word content filter that sorts out useless personal information.
Idea 2: require yelp reviewers to fill out a meyer-briggs personality inventory. Their inventory score will be displayed at the top of their review to give you some idea of the attitude they're packing. Intuitive-thinking-introverted-observant? Probably an honest reviewer. Judging-extroverted-acting-observer? Probably a tool that can't be trusted with spare pennies by the cash register.
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